Museum of Illusions, the world’s largest and fastest-growing chain of private museums, will make its Australian debut this summer with the opening of Museum of Illusions Sydney, an interactive world where the impossible becomes possible and curiosity knows no bounds.
Originally launched in Zagreb, Croatia in 2015, 10 years later, Museum of Illusions now operates in more than 60 locations across 28 countries, captivating millions of guests every year. Each location is guided by one purpose: to create memorable, magical experiences that leave visitors smiling long after they leave.
Positioned in the heart of the city in George Street, Museum of Illusions Sydney will invite Wonder Seekers of all ages to reimagine reality through immersive installations, optical illusions and multisensory experiences that playfully challenge perception.
Spanning more than 9,000 square feet, the museum will feature over 80 interactive exhibits, from gravity-defying rooms to larger-than-life 3D illusions, holograms and mind-bending perspective zones — all designed to spark laughter, learning and awe in equal measure.
Each Museum of Illusions location around the globe takes inspiration from its surroundings and Sydney is no exception. Visitors can expect exclusive, locally inspired installations including:
The Reversed Room, inspired by the classic Australian pub as a communal space where friends and family gather, reflecting the city’s rich social history.
The Building Illusion, drawing on Sydney’s historic commercial architecture and grand atrium spaces, evoking the city’s iconic heritage structures
Following Eyes, is inspired by all the swimmers and surfers at Bondi Beach and other popular Sydney beaches! The exhibit features a girl with a heavy layer of sunscreen on her face, capturing the playful, sun-soaked spirit of the city’s coastal lifestyle.
Event Details:
Dates: Opening 22nd December 2025
Duration: The experience should typically last between 45 and 60 minutes.
Suitable for: All ages
Location: George Street, Sydney