Power returns this May. Ahead of the epic cinematic release of Masters of the Universe, Mattel invites you to step inside the world of Eternia for a limited-time, immersive experience.
Designed for fans old and new, this cross-generational activation goes beyond traditional toy launches, reimagining one of the most iconic franchises in pop culture for a new era. Whether you grew up with He-Man or are discovering the universe for the first time, this is your chance to reconnect with the legends and be part of the next chapter.
Step into an exhibition-style journey featuring never-before-seen archival artwork, rare figurines, and cinematic props, transporting you into the world of Masters of the Universe. Explore immersive environments, interactive moments, and curated photo opportunities that bring the worlds of heroes and villains to life in unexpected ways.
Blending nostalgia with cutting-edge creativity, this multi-sensory experience brings together storytelling, culture, and collectability, building anticipation for the film’s release while offering a bold new way to engage with the brand.
Don’t just watch the story unfold - step inside it.
Book your preferred date and time to secure your spot. A portion of each ticket supports official charity partners, including Save the Children and Starlight Children's Foundation, helping bring joy, support, and brighter futures to children in need.
Free walk-ins at the door are also welcome, however booking your spot pre event guarantees you entry. Entry is subject to availability and cannot be guaranteed without a booking.
Event Details:
Dates: Friday 22 May 2026 - Monday 25 May 2026
Times: Check link below as time slot vary
Location: Campbell's Stores, 25 Hickson Road, The Rocks, Sydney, NSW 2000
FAQ: Check link below